You could have lived out of the online social world happily if your business needed no customers or there existed no social media. But that’s not the case. A business cannot exist without customers and customers actively participate in the online social world. They seek reviews and recommendations from their peers in their social circles and their buying decisions are significantly influenced by them.
You want it or not, like it or not, they will talk about you, about the experience they’ve had with you. Giving a great experience is not the only solution. Be there, listen to them, if they have a concern, you must address it. If they are appreciating you, share the story with others too.
There are a lot of reasons why it is a must of small business to get online and be socially active. Here are a few of them -
Social Community Influences Buying Decisions Significantly
People spend a lot of time on Twitter, Facebook and a lot of other social platforms. They search, read and watch what others are buying and from where they are buying. They seek reviews of theirs social connections and online communities before making a purchase decision.
You don’t have to be only present online, but even penetrate in these social circles in order to become a part of them. If they don’t know about your awesome products, they won’t refer you to others. Be there!
The Cheapest Mode of Marketing
You don’t have to spend big bucks to be there. Start your community with free Business profiles / pages on Facebook, Twitter, YouTube, Pinterest and the likes. Connect with your audience. Share your work. It all begins from there.
In the next phase, you may adopt promotional means too. Start with a small budgets to promote your business online. It’s cheaper than putting out those billboards across the city and much more effective.
Use the virality provided by these social networks to get free publicity. When a happy customer posts a thank note on your Business Page, their circle gets to know about you and how awesome your business is. You reach them free and more effectively than the traditional modes of advertising.
Platform to Engage and Interact Directly with Your Fans and Customers
Don’t we already know that it’s all about long term relationships with your customers? The best way to be in direct touch with your customers is to be where they are and communicate directly with them. The social networks of today provide a very convenient platform for business to reach out directly to their fans and customers. The greater the engagement, the better the relationship.
It’s not as complicated as it may sound. Be honest and think customer first!