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Importance of Social Networks for Small Business


You could have lived out of the online social world happily if your business needed no customers or there existed no social media. But that’s not the case. A business cannot exist without customers and customers actively participate in the online social world. They seek reviews and recommendations from their peers in their social circles and their buying decisions are significantly influenced by them.

You want it or not, like it or not, they will talk about you, about the experience they’ve had with you. Giving a great experience is not the only solution. Be there, listen to them, if they have a concern, you must address it. If they are appreciating you, share the story with others too.

There are a lot of reasons why it is a must of small business to get online and be socially active. Here are a few of them -

Social Community Influences Buying Decisions Significantly

People spend a lot of time on Twitter, Facebook and a lot of other social platforms. They search, read and watch what others are buying and from where they are buying. They seek reviews of theirs social connections and online communities before making a purchase decision.

You don’t have to be only present online, but even penetrate in these social circles in order to become a part of them. If they don’t know about your awesome products, they won’t refer you to others. Be there!

The Cheapest Mode of Marketing

You don’t have to spend big bucks to be there. Start your community with free Business profiles / pages on Facebook, Twitter, YouTube, Pinterest and the likes. Connect with your audience. Share your work. It all begins from there.

In the next phase, you may adopt promotional means too. Start with a small budgets to promote your business online. It’s cheaper than putting out those billboards across the city and much more effective.

Use the virality provided by these social networks to get free publicity. When a happy customer posts a thank note on your Business Page, their circle gets to know about you and how awesome your business is. You reach them free and more effectively than the traditional modes of advertising.

Platform to Engage and Interact Directly with Your Fans and Customers

Don’t we already know that it’s all about long term relationships with your customers? The best way to be in direct touch with your customers is to be where they are and communicate directly with them. The social networks of today provide a very convenient platform for business to reach out directly to their fans and customers. The greater the engagement, the better the relationship.

It’s not as complicated as it may sound. Be honest and think customer first!

Three Important Reasons Why Your Business Needs Online Presence

The world is growing fast. Online world is growing even faster. With the advent of social media and sleek mobile devices like smartphones & tablets, people spend a lot of time on the Internet, stay connected with their friends and families and follow their interests. This makes online presence a must for every business across the globe.

Here are the three important reasons why your business needs to get online:

1. Go Where Your Customers Are

May be you don’t have an online business model and it’s a total brick and mortar game. But, your customers are there on the Internet, participating in the social world, and sharing their experiences about your business with a very large audience.

Your customers must know where they can reach you online. At the least, a website with a contact form and link to your social profiles is a must. They’d remember your dot-com-website and feel more confident when they see you having an online identity of your business.

2. Your Prospective Customers Are Looking For You

There are prospective customers who are looking for you, but they can’t find you because you don’t exist in the online world. Go out there, shout it to the whole world and tell them about your awesome products and great customer service.

Always remember, if you won’t reach them, others will.

3. If You Won’t Be There, Your Competition Will Still Be

And probably will eat up your market! In countries like India customers are becoming tech savvy and aware, and so are the businesses. From small retail shops to schools, everyone is going online. If you still choose to remain only in the brick and mortar world, in some time, the online business will steal your customers not just in the online world, but even those who have been a regular to your local shop.

Getting online doesn’t need huge investment. It just needs a mindset and will to grow your business further on the internet.

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